Why is everyone so obsessed with Elf bars?

The disposable vapes have soared in popularity in recent months. In the last quarter of 2021 the UK's leading online vape platform IndeJuice saw a 279 per cent increase in sales of disposable vapes, with Geek and Elf bars emerging as the most popular brands. Young people are particularly taken with disposable vapes: one recent study found that fewer than 1 per cent of 18-year-old vapers used disposables at the start of 2021, rising to around 57 per cent in January 2022. On TikTok, the hashtag #elfbar currently has nearly 600 million views.

26-year-old Elle started using Elf bars in December. She explains that she`d previously been using a reusable Juul, but continually buying new vape pods quickly became expensive, prompting her to look into disposable options. She adds that she`s found Elf bars have made it easier for her to stop smoking cigarettes. [I had smoked since I was about 18," she tells me. [But since using Elf bars I`ve fully stopped smoking cigarette.

Nikita, 22, began vaping in February this year after she decided to quit smoking cigarettes. [Elf bars were like six pounds and a vape would last me almost two weeks. It was a lot cheaper than smoking cigarettes," she says. 24-year-old Andrew [It was `uncool` when I had a vape in 2018, but now everyone has them and they're socially acceptable," he says. [You can chuff one in the smoking area and it's not bait."

Despite the widely-known links with health problems like heart disease and lung cancer, cigarettes can`t seem to shake their image as a Cool Thing. [Despite the science, or the times, it`s one of those things, like bluejeans, that has always been tinged with a sense of cool, and will always [symbolise] renegade urges in some form," John Orvted wrote in the New York Times earlier this year. By contrast, vaping has been seen as smoking`s dorky, sanitised little cousin.

But Elf bars have managed to turn vaping`s slightly cringe image completely on its head. Their sleek, ergonomic and colourful design is a stark contrast to chunkier, uglier vapes from the mid-2010s. They also come in a range of nostalgic, sweet flavours – including cotton candy and cola – which doubtless appeal to younger consumers. They`re also more accessible than most other vapes, with cheap retail prices and improved functionality. Disposable Vape you don`t need to faff around with buying liquids or chargers with Elf bars – you just take them out the packet and start puffing. [

Now, Elf bars` ubiquity is fuelling their growing popularity. [Most of my friends who smoke are now on Elf bars or vapes. It`s like a herd mentality thing," Elle says. [A few of us started doing it and now all of us do." Affirms that Elf bars aren`t just for long-term regular smokers and says that they have [undoubtedly attracted many more social smokers.

Cheeseman acknowledges that vaping is not harmless, but reiterates that they`re still hugely beneficial when it comes to getting smokers to quit. [If products are hitting the streets that have a big appeal among never-smokers, then this is something new and needs to be carefully monitored," she says. [While vaping is very much less risky than smoking – one in two smokers will die of a smoking related illness – it is not risk-free. This is something the government will need to keep monitoring to make sure that the massive benefits to society from smokers switching are not undermined by non-smokers taking up vaping."